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MA State Frameworks
(updated 2007)

• Graphic Communications (PDF)

• Design and Visual Comm. (PDF)

Massachusetts Department of Career/Vocational Education

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GC Student eTimecard

Fill out form in total to receive your cycle assessment.

1. First and last name:

2. Trimester, cycle and day:
(for example, T1, C3, D6)

3. Task performed:

4. Identify the Frameworks, Strand and Standard(s): (for example GC, Stand 2.a.01c Describe duties of production personnel.)

5. Your value of contribution this cycle: (for example: needs improvement, good or great)

Cheat Sheet for frameworks

Graphic Communications Frameworks: Strand 2 only

2.A Demonstrate effective pre-production practices.
2.A.01c Describe duties of production personnel.
2.A.02c Explain the importance of and skills used when meeting with clients.
2.A.03c Demonstrate project management skills to estimate costs and establish a budget.
2.A.04c List practices used to schedule project workflow.
2.A.05c State the importance of obtaining approval / sign-off.
2.A.06 Explain how to establish and maintain a positive relationship with the client.
2.A.07 Illustrate ways to match customer needs and expectations with production process requirements.
2.A.08 Discuss methods for planning and coordinating production.
2.A.09 Develop metrics used to monitor production quality.
2.A.10 List ways to back-up and archive files.
2.A.11 List common file errors and their resolution.
2.A.12 Scan materials into appropriate file formats and resolutions.
2.A.13 Calibrate and maintain input and output devices.
2.A.14 Modify images to conform to layout design.
2.A.15 Assemble a digital file for output.
2.A.16 Print with output devices to given specifications.
2.A.17 Expose, process, and store plates.
2.A.18 Demonstrate techniques used to maintain platemaking equipment.
2.A.19 Identify common output errors and their resolution.
2.A.20 Describe major imaging operations and workflow through the imaging process (e.g., digital/mechanical proofing, basic photographic skills, dot gain).
2.A.21 Demonstrate proficiency in using current major publishing software.
2.A.22 Explain and adhere to the rules of basic color theory as they apply to the imaging process (e.g., RGB, CMYK, additive and subtractive, gray balance).

2.B Demonstrate effective production (press) practices.
2.B.01c Identify Total Quality Management principles / disciplines.
2.B.02c List checks used to ensure proper execution of a production plan.
2.B.03c Describe techniques used to monitor, review and adjust production schedule as necessary to meet quality standards.
2.B.04c List criteria to which the professional should follow when making final adjustments.
2.B.05 Identify the primary components, principal functions, and purposes of different printing systems, including: delivery system, dampening system, feeding system, inking system, printing system, and console.
2.B.06 Discuss the impact of prepress (imaging) and finishing processes on press operations.
2.B.07 Explain the fundamentals of how light and paper characteristics affect color perception.
2.B.08 Explain the basic principles underlying the platemaking process and the manner in which plates are created.
2.B.09 Compare plate characteristics.
2.B.10 Compare and contrast conventional and compressible blankets.
2.B.11 Evaluate various methods of packing plates and blankets.
2.B.12 Identify the causes of and list solutions for blanket problems.
2.B.13 Identify basic cylinder configurations.
2.B.14 Demonstrate the use of common printing hand tools and measuring instruments.
2.B.15 Explain the characteristics of various printing substrates.
2.B.16 List paper classifications.
2.B.17 Identify a watermark and explain when one is used in manufacturing paper.
2.B.18 Explain the characteristics of different inks.
2.B.19 Explain the characteristics of various chemicals used in the printing process.
2.B.20 Demonstrate lockout/tagout procedures.
2.B.21 Jog and load papers into a feeder system.
2.B.22 Describe the components of the various types of registration systems.
2.B.23 Adjust the feeder to transport various substrates squarely.
2.B.24 Properly set up and monitor the delivery system.
2.B.25 Prepare and monitor dampening system.
2.B.26 Perform make-ready.
2.B.27 Prepare the ink and inking system.
2.B.28 Prepare and mount plates.
2.B.29 Prepare the blanket for printing.
2.B.30 Prepare cylinders for printing.
2.B.31 Set drying system.
2.B.32 Perform printing operations.
2.B.33 Measure and monitor color quality.
2.B.34 Demonstrate techniques used to maintain register.
2.B.35 Perform appropriate press wash-up.
2.B.36 Identify common printing problems and their resolution.
2.B.37 Identify policies and procedures for press maintenance.
2.B.38 Demonstrate the use of quality control devices.

2.C Demonstrate effective post-production practices.
2.C.01c Describe procedures that prepare products for publishing/distribution.
2.C.02c Choose appropriate methods of invoicing and delivery.
2.C.03c List criteria upon which to analyze and critique a product.

2.D Demonstrate effective bindery practices.
2.D.01 Illustrate the sequence of production operations within the finishing and distribution area.
2.D.02 Discuss the principles of binding and finishing.
2.D.03 Identify common imaging and press problems that could adversely affect binding, finishing, and distribution quality.
2.D.04 Summarize workflow operations undertaken within finishing and distribution operations.
2.D.05 Discuss the impact of input quality on the binding and finishing.
2.D.06 Explain the importance of image control marks to identify centers, bleeds, trims, register marks, side guides, and signature collation.
2.D.07 Explain how paper characteristics affect binding and folding operations.
2.D.08 Minimize paper waste and spoilage and manage waste disposal in finishing and distribution operation.
2.D.09 List procedures for storing raw materials and finished products.
2.D.10 Demonstrate safety procedures when using paper cutters.
2.D.11 Cut materials to given specifications.
2.D.12 Demonstrate proper folding steps and processes.
2.D.13 Demonstrate adhesive or perfect binding techniques.
2.D.14 Collate signatures.
2.D.15 Trim printed materials.
2.D.16 Drill holes with drill press.
2.D.17 Perform saddle-stitching technique.
2.D.18 Perform mechanical binding techniques.


2.E Apply basic printing knowledge to the production process.
2.E.01 Describe various printing processes.
2.E.02 List the sequence of printing operations.
2.E.03 Describe the development of the offset press.
2.E.04 Describe the origins of lithography and basic lithographic principles.
2.E.05 Compare and contrast the features of single-color, multicolor, and perfecting presses.
2.E.06 Identify Industry Standards such as SWOP, SNAP, and GRACoL.
Massachusetts VTE Frameworks Graphic Communications
August 2007 Page 5


Design and Visual Communication Frameworks: Strand 2 only

2.A Demonstrate effective pre-production practices.
2.A.01c Describe duties of production personnel.
2.A.02c Explain the importance of and skills used when meeting with clients.
2.A.03c Demonstrate project management skills to estimate costs and establish a budget.
2.A.04c List practices used to schedule project workflow.
2.A.05c State the importance of obtaining approval / sign-off.
2.A.06 Demonstrate best practices in concept development.
2.A.07 Maintain an ongoing sketch book/notebook.
2.A.08 Develop, assemble and maintain a personal portfolio for presentation.
2.A.09 Describe different types of brainstorming activities and how to manage them.
2.A.10 Render an illustration using perspective.
2.A.11 Render an illustration using the human figure.
2.A.12 Explain color theory as it applies to design.
2.A.13 Demonstrate an appropriate use of space (positive vs. negative; size & proportion).
2.A.14 Define principles & elements of design (line, form, color, balance, contrast, etc.).
2.A.15 Produce draft quality drawings, including thumbnail drawings and rough sketches.
2.A.16 Create storyboard for TV broadcast advertisement.
2.A.17 Produce a comprehensive layout in full color.
2.A.18 Describe considerations necessary for both print and web audiences.
2.A.19 Identify the steps in design process.
2.A.20 Identify work-flow and traffic.
2.A.21 Create and manage a project timeline.
2.A.22 Give examples of the key components of a proposal.

2.B Demonstrate effective production practices.
2.B.01c Identify Total Quality Management principles / disciplines.
2.B.02c List checks used to ensure proper execution of a production plan.
2.B.03c Describe techniques used to monitor, review and adjust production schedule as necessary to meet quality standards.
Massachusetts VTE Frameworks Design and Visual Communications
August 2007 Page 4
2.B.04c List criteria to which the professional should follow when making final adjustments.
2.B.05 Create original production pieces, meeting goals, timeline, and elements of style and design.
2.B.06 Write original copy and headlines.
2.B.07 Identify various forms and styles of typography.
2.B.08 Demonstrate procedures to prepare work for presentation (mat, flap, clean).
2.B.09 Demonstrate steps to prepare a digital presentation for client review.

2.C Demonstrate effective post-production practices.
2.C.01c Prepare product for publishing / distribution.
2.C.02c Choose appropriate methods of invoicing and delivery.
2.C.03c List criteria upon which to analyze and critique a product.

2.D Correctly scan images from different sources for a variety of uses.
2.D.01 Define resolution and its relationship to file size and image size.
2.D.02 Contrast proper settings used in line-art, grayscale and color scanning.

2.E Describe and apply photographic principles.
2.E.01 Distinguish between digital and film photography.
2.E.02 Explain differences among editorial, portrait, product and fine art photography.
2.E.03 Identify and demonstrate the use of manual settings that control lighting (aperture, shutter speed etc.) versus automatic settings.
2.E.04 Demonstrate different forms of image composition.
2.E.05 Demonstrate lighting control (natural, supplemental and flash).
2.E.06 Photograph a variety of subjects following the principles of photography, including portraits, landscapes, and still-life.
2.E.07 Create a fine art/abstract composition following the principles of photography.
2.E.08 Photograph an event for editorial publication keeping in mind the principles of photography.
Massachusetts VTE Frameworks Design and Visual Communications
August 2007 Page 5
2.E.09 Demonstrate how to arrange a subject and photographer to frame elements.
2.E.10 Prepare a contact sheet for client review.
2.E.11 Identify methods of archiving images.

2.F Lay out a page using desktop publishing software.
2.F.01 Create documents with a desktop publishing software program.
2.F.02 Define units of measure and proper uses of each.
2.F.03 Demonstrate measuring skills (rulers, scales and percentage wheels).
2.F.04 Import copy from a word processing program into a page layout program.
2.F.05 Demonstrate keyboard proficiency.
2.F.06 Create multiple page documents using master pages and style sheets.
2.F.07 Demonstrate proofreading and understand proofreading marks.
2.F.08 Edit a marked-up document using proofreader marks.
2.F.09 Determine appropriate size, resolution, and format, then place graphics into a document.
2.F.10 Perform pre-flight operations and save to removable storage media.
2.F.11 Print separated proofs.
2.F.12 Save document in a variety of appropriate formats (native, Acrobat, PostScript).
2.F.13 Explain the benefits of Acrobat (,pdf) documents and their settings.
2.F.14 Explain the role of a service bureau and identify its requirements.

2.G Edit digital images using digital imaging software.
2.G.01 Demonstrate proficiency with photo editing tools, options and palettes.
2.G.02 Retouch, modify, and correct images.
2.G.03 Improve photo composition and focal points.
2.G.04 Improve the color and tonal balance of an image.
2.G.05 Demonstrate techniques of layer management.
2.G.06 Define masks and channels and demonstrate techniques of using them in an image.
2.G.07 Define raster file formats and their qualities.
2.G.08 Integrate type into a digital image.
2.G.09 Create a clipping path.
Massachusetts VTE Frameworks Design and Visual Communications
August 2007 Page 6
2.G.10 Explain how to save an original file with layers for future editing.
2.G.11 Prepare an image for offset printing.
2.G.12 Optimize an image for publication on the web.
2.G.13 Create an animation using layers.

2.H Create digital images using electronic drawing software.
2.H.01 Create a vector illustration using an electronic drawing program.
2.H.02 Properly use image creation using tools, options and pallets.
2.H.03 Define vector based graphics file formats.
2.H.04 Apply proper settings when saving or exporting graphics.
2.H.05 Demonstrate proficiency with combining vector and raster images.

2.I Design and layout websites.
2.I.01 Summarize the history of the world wide web.
2.I.02 Define the role of the web in current marketing practices.
2.I.03 Analyze existing web sites for style and content.
2.I.04 Compare and contrast preferred formats for various page elements.
2.I.05 Analyze and design web sites for aesthetic appeal.
2.I.06 Create a basic site architecture (site map).
2.I.07 Plan a web page design with thumbnail sketches, rough layouts, and storyboarding.
Massachusetts VTE Frameworks Design and Visual Communications
August 2007 Page 7
2.I.08 Create a human interface design (HID): manipulate viewer attention / interaction.
2.I.09 Organize, optimize and collect images and content for web site design.
2.I.10 Digitally edit photographs to create prototypes for presentation.
2.I.11 Create consistency between web design and existing marketing materials.
2.I.12 Describe the delivery of prototype to client and receiving feedback.
2.I.13 Match site design with web-master/information technology resources.

2.J Create a website.
2.J.01 Define file management and illustrate examples of root/folder management.
2.J.02 Execute final web pages from a web authoring program.
2.J.03 Manage various asset folders.
2.J.04 Optimize photos and illustrations.
2.J.05 Identify web color and resolution (monitor, browser-safe, hybrid safe, web safe).
2.J.06 Identify style sheets, navigational bars, links, etc.
2.J.07 Create rollovers, tables, and frames.

2.K Create web graphics.
2.K.01 Create a digitally-edited web photo gallery.
2.K.02 Tile a background.
2.K.03 Select and replace color.
2.K.04 Dither an image.
2.K.05 Demonstrate proper application of transparency.

2.L Apply principals of video production to produce a video project.
2.L.01 Demonstrate camera preparation techniques.
2.L.02 Storyboard creative concept.
2.L.03 Plan footage using timing estimates.
2.L.04 Shoot video footage to storyboard concept.
2.L.05 Edit video footage using video editing software.
2.L.06 Optimize and save final edited footage in appropriate file formats.
2.L.07 Create a DVD with chapters for final project.
2.L.08 Create a DVD insert case using design and layout software.

2.M Create web animations.
2.M.01 Create a storyboard of proposed animation.
2.M.02 Research animatics and its application benefits.
2.M.03 Create a simple frame animation.
2.M.04 Demonstrate use of controller palettes to review, loop, and playback animation.
2.M.05 Edit a sprite on a motion path.
2.M.06 Create a multi-layer animation.
2.M.07 Recognize animation symbols (create, edit, nest).
2.M.08 Customize an animation using actionscripts.
2.M.09 Animate a project using motion tweening and scale.
2.M.10 Create interactivity between user/viewer and animation.
2.M.11 Import video/movie clip into animation program.

2.N Define computer platform and operations systems.
2.N.01 Compare the basic computer platforms.
2.N.02 Demonstrate basic troubleshooting skills.
2.N.03 Define troubleshooting steps.

 

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